Ardbeg's annual committee releases are amazing feats of marketing and pizzazz, to a hyperbolic degree, but who am I to take issue with the creation of another great peat monster? And great it will surely be, despite the hype and Ardbeg's command of the Reality Distortion Field (see my post on Ardbeg vs. Glenmorangie if you're wondering why I'm comparing whisky to the tech industry). I just can't see this distillery doing something blunderously stupid with their maltings, even if people are wearying of the annual keynote hangovers. I trust Distillery Manager Mickey Heads implicitly. But Mickey, how about making one of these releases something we can enjoy as a permanent addition to Ardbeg's lineup? Wink wink, nudge nudge, saynomore.