Whisky Culture: A Follow-Up
On the heels of what I wrote in my 28 April "Nosing the Net" article is this Esquire piece: "How Whisky Got It's Mojo Back". It documents the dazzling rise in global whisky demand and popularity, then couples it with basically every example of how the industry is getting it completely f***ing wrong right now. Consider this little gem:
"Chivas Brothers has held tastings with watchmaker Bremont and teamed up with jewellers Garrard, creating a £124,000 blend presented in a bottle adorned with diamonds and gold.
"Last autumn, it approached Tim Little, owner of British shoe label Grenson, to create limited-edition packaging inspired by the handmade brogue. 'I think modern, affluent men are rediscovering the pleasure of buying something that’s well made and has an interesting story,' Little says.
"Others agree. The Dalmore has partnered with tailor Tony Lutwyche to produce shoes made in sustainably sourced deerskin, branded with the single malt’s stag head crest. Meanwhile, The Macallan has teamed up with furniture maker David Linley to create a cabinet for six bottles of their fine and rare whiskies, plus glasses and a humidor, to be sold at Harrods for £55,000."
In other news, women can probably nose whisky better than men, especially during ovulation. It's science.
Whisky Pranayama: Click Bait, Tongue-in-Cheek, or a Bridge Too Far?
Did my article on whisky pranayama seem a little out there to you? It would seem I wasn't the only one with these radical ideas. Also, it would seem that - at least in spirit (I am nailing it) - Maker's Mark Master Distiller agrees with me. Checkmate. :-)
Five cocktails that only a dickhead would order. Read it - the truth hurts sometimes.
Time Magazine reports that beer companies are blaming bad weather on the fact that people are not craving a cold one right now. In other news, demand for warm, American whisky seems to be at the high water mark. Coincidence? You tell me. Now the progressive dilemma: which segment of the alcohol industry gets the most subsidies under a proposed carbon tax? ;-)
Did you know?
You can get a flask that looks like an iPhone. Yes, it is called iFlask. Sorry Android lovers :-( And we know Windows Phone users don't drink ;-)