Well, well, WELL. There have been some interesting developments in the net space since I last posted, so I thought I'd do a quick follow up, given the extreme amounts of win I am about to display to you.
Whisky Culture: A Follow-Up
On the heels of what I wrote in my 28 April "Nosing the Net" article is this Esquire piece: "How Whisky Got It's Mojo Back". It documents the dazzling rise in global whisky demand and popularity, then couples it with basically every example of how the industry is getting it completely f***ing wrong right now. Consider this little gem:
"Chivas Brothers has held tastings with watchmaker Bremont and teamed up with jewellers Garrard, creating a £124,000 blend presented in a bottle adorned with diamonds and gold.
Because nothing says "accessible' like a bottle of whisky that exceeds the price of a nice car, amirite? Funny enough, the shoe maker (attributed above) Tim Little is the one who actually realizes why the industry's products are succeeding: "I think modern, affluent men are rediscovering the pleasure of buying something that's well made and has an interesting story." Emphasis on the story, folks. Whisky is terroir, story, and craft all bundled up in the perfect organico-rawvolution context. It's zeitgeist in a glass. You can't mine stuff that valuable, as Madison Avenue will attest to. But notice, even Tim thinks that men are where it's at. We certainly wouldn't want to create growth amongst Bourbon Women. Whatever you do, don't target middle-aged women who love spending their husbands' money... or even crazier, their own. Why, that would be almost unethical, blasphemous.
In other news, women can probably nose whisky better than men, especially during ovulation. It's science.
Whisky Pranayama: Click Bait, Tongue-in-Cheek, or a Bridge Too Far?
Did my article on whisky pranayama seem a little out there to you? It would seem I wasn't the only one with these radical ideas. Also, it would seem that - at least in spirit (I am nailing it) - Maker's Mark Master Distiller agrees with me. Checkmate. :-)
Speaking of Drinking the Right Way
Five cocktails that only a dickhead would order. Read it - the truth hurts sometimes.
Did it snow on you this week?
Time Magazine reports that beer companies are blaming bad weather on the fact that people are not craving a cold one right now. In other news, demand for warm, American whisky seems to be at the high water mark. Coincidence? You tell me. Now the progressive dilemma: which segment of the alcohol industry gets the most subsidies under a proposed carbon tax? ;-)
Did you know?
You can get a flask that looks like an iPhone. Yes, it is called iFlask. Sorry Android lovers :-( And we know Windows Phone users don't drink ;-)