What I'm dramming right now: Bruichladdich Cuvee 407 PX - "La Noche Bocca Arriba"
I'm a guy with great respect for your time, your intelligence, and your taste; call it my "empathy guarantee". The moment you followed the link to this page your brain turned your eyeballs into giant information vacuums. Your irises beat and whirled and sucked up those liquid crystals, scanning for structure, graphical coherence, narrative context, etc. I cannot promise that you will be "satisfied". Modern psychology suggests that within 30 seconds you'll probably decide whether you like this blog or not, for all eternity. So let's cut to the chase: why should you give a shit about this blog?
And now you're all distracted, "off your rocker" if you will. You are conceivably torn regarding the ethical dilemma of reading world class prose about the most magical and immortal of all distilled spirits, and knowing it's written by a guy who doesn't mind asking the occasional question couched in profane colloquialisms. I have two rebuttals: (1) Samuel Langhorne Clemens, and (2) this isn't my first rodeo. I've had to come to terms with the fact that there's only one way this whole concept works.
Have you ever tried to start a blog? It's kind of nerve wracking. You start worrying about massively overblown self-imposed expectations (what if the Wall Street Journal calls me tomorrow and wants me to verify my source?!). Delirium sets in when you start to wonder whether you are engaging in the sad, Millennial version of talking to a brick wall. (Is there anyone out there? Why, oh why did I take the blue pill?) Then you chill and start writing, only to be entirely caught up in the notion of trying to sound like someone else. For once, just once, I wanted to have a writing outlet where I wrote the same way I speak to myself (don't judge me) and didn't have to proofread each paragraph 30 times before publishing. That's not work. That's definitely not grad school. That's here - the lawless frontier of the spirits blog scene.
This blog will definitely cross disciplines. There will - I kid you not - probably come a day where we cover marriage, the paleo diet, yoga, and cask maturation all in one post. However, I actually refuse to write about something I don't care about. And I think you can respect that. The result is new-make prose crafted as carefully and lovingly as the spirits we'll imbibe in together. You hear that? This blog is the Balcones of the spirit writing world. You'll know what that means soon enough (Chip Tate, don't let that go to your head). Think Different. All that jazz.
I don't get paid by anybody to promote their craft, as sad as I am about that. I'm a military officer with a full time (plus) job, so I do this on my own time, with my own passion. I can't promise there will be rhyme or reason to my updates. Also, required disclaimer: my opinions do not represent those of the U.S government or the DoD in any way whatsoever.
Right now, the spirits blogging world is kind of stuck in a rut. Go Google yourself some whisky reviews/blogs and you'll see what I mean. Do you really care about the 30 different smells that somebody got out of their whisky glass tonight? Will that oh-so-totally sway your mind as to whether you were going to plunk down $100+ on that thing? Or seek it out on a website that charges $40 to ship it from another country? "Oh, but it has hints of burnt tire and cherry liquorice! OMG!" X-D If your blog is one of those, don't take it personally. I'm just coming right out and saying that I don't have your nose, guy. I don't feel like competing with you.
I just happen to think there's a better way, a way to make these experiences communicable. This blog will be thoroughly enjoyed by the whisk(e)y enthusiast, but at Cereal Alchemist our goal is to make distilled spirits enjoyable and accessible to everyone. We are equal opportunity dram freaks. So sit back, enjoy the smooth, progressive metaphor we've embedded in that video up there, and start to get curious about what the PX in that Bruichladdich malt I'm dramming means.
P.S. It means ridiculously frackin' delicious. ;-)